Embraceable, the winner of the Packaging Star Award
Release time:
2025-05-24
Embraceable is an 11”x8” black oval shallow dish with a positioning ring at the bottom that can accommodate a standard 8-ounce paper food container. It saves costs and reduces the amount of packaging materials used, thereby reducing the carbon footprint. It also enhances consumer convenience as meals can be carried in a single container instead of two. Embraceable by Anchor was awarded the 2015 Americas Star Design Award.
The Institute of Packaging Professionals (IoPP) reviewed nearly 100 entries across all types of packaging, including food, beverage, pharmaceutical, health and beauty, and selected Anchor Packaging's Embraceable as the winner of the 2015 AmeriStar Design Award. All entries were evaluated based on innovation, product protection, economy, performance, marketability, and environmental impact.
The IoPP's AmeriStar Packaging Awards recognize companies that have made a significant impact on packaging and are considered the most prestigious packaging awards in North America. This is the second award for the Embraceable packaging.
The Embraceable is an 11" x 8" black oval shallow tray with a positioning ring on the bottom that can hold a standard 8-ounce squat paper food container. This popular portion size is used for chili, soup, oatmeal, oatmeal powder, and many other foods often served with main dishes, sandwiches, or salads. The transparent, anti-fog, breathable PP lid features an integrated sealing flange that forms a lid on the paper container and a leak-proof seal on the tray. This eliminates the need for an additional lid on the paper container, saving costs and reducing packaging material usage, thereby reducing the carbon footprint. It also enhances consumer convenience as meals can be carried in a single container instead of two.
The base is suitable for heating food under heat lamps, direct heating of frozen food in the microwave, and various cold and hot food occasions, reducing the number of SKUs. The sturdy, cut-resistant black PP base can withstand temperatures up to 230°F (110°C). The base uses natural mineral additives, reducing the amount of petroleum-based resin by 40%. The elimination of the additional lid on the paper container also demonstrates efforts to protect the environment and reduce waste.
Anchor Packaging's products include economical takeout packaging. Anchor's products are used for ready-to-eat, direct heat food sold in supermarkets and for takeout meals provided by restaurants and other food service establishments. Anchor's unique product line includes stock and custom hard packaging, as well as a variety of film packaging.